Dossier 17 - Advertising - colour magazine

1 file

General file on Observer Colour Magazine advertising and supplements. Contains correspondence and memorandums relating to a China marketing conference, looking at opportunities with China for UK businesses, sponsored by the Observer. The conference was organised following the publication of a China business supplement by the newspaper.

Further correspondence, memorandums and reports relate to advertising and supplements including; the integration of the magazine with supplements; the space allocated to advertising in the magazine; pop poster inserts; profitability reports; international special supplements; the size of the magazine; details of circulation; complaints received regarding advertising including reproduction complaints; regional advertising pages; the introduction of a gloss cover; competition with other national newspaper magazines.

Primary correspondents include: Roger Harrison; Reg Bloom; Nick Morrell; John Nuttall-Smith; Jeff May.
Creator: The Observer Limited; Managing Director's Office; Roger Harrison