Identity area
Reference code
OBS/10/5
Title
Advertising Association Quarterly Survey of Advertising Expenditure
Date(s)
- April 1986 - July 1987 (Creation)
Level of description
File
Extent and medium
1 file
Context area
Archival history
Content and structure area
Scope and content
Contains four sets of completed forms for the Observer and Observer Magazine showing total advertising revenue with breakdowns of turnover by type of advertising for April 1986 - June 1987.
The file also contains anonymised figures for advertising expenditure for national, regional and free distribution dailies for 1981-1987 and an application for the Observer and the Observer Magazine to participate in the National Readership Survey 1988.
Accruals
System of arrangement
Chronological
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Open
Closed until
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Description control area
Status
Catalogued