Identity area
Reference code
Title
Date(s)
- 26 February 1989 (Creation)
Level of description
Extent and medium
1 object(s)
Context area
Archival history
Content and structure area
Scope and content
'The Observer is not as thick as the Sunday Times', badge c1989. In response to the Sunday Times' introduction of a number of new sections in 1988, the Observer launched an advertising campaign emphasising quality over quantity. Badges, car stickers and posters featuring the slogan could be purchased by Observer readers from 26 February 1989. Nick Morrell, The Observer's Managing editor, explained at the time: 'quality is to be the watchword of Observer strategy' as opposed to The Sunday Times' 'Department Store' approach.
Production place: Unknown
Materials: Metal; Paper
Colour: Green; white; silver
Condition: Good
Dimensions: 75mm x 75mm
Completeness: Complete
Inscription: "THE OBSERVER IS NTO AS THICK AS THE SUNDAY TIMES.; A different et of values; a different kind of paper"
Creator: Unknown
Accruals
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Conditions of access and use area
Conditions governing access
Researcher access to objects is at the discretion of the archivists, and dependant on condition and current location.
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Script of material
Access Status
Open(part)