Identity area
Reference code
Title
Date(s)
- August 1987 (Creation)
Level of description
Extent and medium
2 VHS and 2 mp4 (20.08 MB & 9 MB)
Context area
Archival history
Content and structure area
Scope and content
Colour advert with sound featuring montage footage. Caption and commentary: 'An eye for keeping you ahead of the times.'
a. First 'teaser' advert, featuring clips including Nazi soldiers; the front page of Peter Wright's 'The Spy Catcher' autobiography and a a closing prison cell door. The clips are cut off by a red line graphic, which turns into an unexplained "M", while the voiceover says 'Keep an eye out this Sunday for M.'
The advert begins at 0.05 on the mp4 file. Duration: 20 seconds.
b. Second 'teaser' advert, similar to verison (a), but focussing on arts coverage and featuring a clip from 'The Shining' and clips of Tina Turner and an opera singer performing.
The advert begins at 0.35 on the mp4 file. Duration: 25 seconds.
c. Full 'reveal' advert, combining versions (a) and (b) above and finishing with the tagline/commentary: "Keep an eye out for the first Sunday magazine with spine: M, this Sunday and every Sunday with the Observer.
The advert begins at 01.05 on the mp4 file. Duration: 33 seconds.
d. Full advert on a separate VHS and mp4, without red line graphic or Magazine reference. Tagline and commentary read: "The Observer: An eye for keeping you ahead of the times". Produced by Yellowhammer.
The advert begins at 0.07 on the mp4 file. Duration: 33 seconds.
Creator: The Observer Limited, 1917-1993
Accruals
System of arrangement
Conditions of access and use area
Conditions governing access
Access via GNM Digital Repository.
Conditions governing reproduction
Language of material
Script of material
Access Status
Open