Identity area
Reference code
Title
Date(s)
- October 1991 (Creation)
Level of description
Extent and medium
Part of 1 VHS, 1 DVD and 1 mp4 (248.4 MB)
Context area
Archival history
Content and structure area
Scope and content
Colour advert with sound, promoting an A-Z guide to Chinese medicine featured in the Observer magazine.
The advert shows the view of a hospital from car as it drives past. A mother and child are entering the hospital. The exterior of another hospital is shown as the curtains in an upstairs room are shut. A third hospital exterior is shown as a man leaves. The shot cuts to a copy of the Observer magazine surrounded by bowls of Chinese herbs.
Commentary: "Why is this hospital giving herbal medicine to children with eczema? Why is this hospital testing an ancient remedy for asthma? Why is this clinic reporting cures for hay fever, epilepsy, even infertility? Find the answers in the A-Z of Chinese medicine starting in this Sunday's Observer magazine."
The advert starts at 14.26 on the 1985-1995 'historical reel' mp4 file. Duration: 20 seconds.
Creator: The Observer Limited, 1917-1993
Accruals
System of arrangement
Conditions of access and use area
Conditions governing access
Access via GNM Digital Repository.
Conditions governing reproduction
Language of material
Script of material
Access Status
Open
Closed until
Allied materials area
Existence and location of originals
Existence and location of copies
Related units of description
Also included on the 'Historical Reel, 1985-1995' VHS and mp4 are Observer adverts; OBS/9/1/1/19, OBS/9/1/1/20c, OBS/9/1/1/21/1a, OBS/9/1/1/21/2a, OBS/9/1/1/23a, OBS/9/1/1/24/1b, OBS/9/1/1/24/2b, OBS/9/1/1/24/3b, OBS/9/1/1/24/3d, OBS/9/1/1/26c, OBS/9/1/1/27j, OBS/9/1/1/28, OBS/9/1/1/30a, OBS/9/1/1/31d, OBS/9/1/1/32a, OBS/9/1/1/33a, OBS/9/1/1/36b, OBS/9/1/1/37/1a, OBS/9/1/1/37/2a, OBS/9/1/1/38/1a, OBS/9/1/1/39, OBS/9/1/1/40a, OBS/9/1/1/41, OBS/9/1/1/42a, OBS/9/1/1/43a, OBS/9/1/1/44/1a, OBS/9/1/1/44/2a, OBS/9/1/1/45a, OBS/9/1/1/47-59, OBS/9/1/1/61, OBS/9/1/1/62/1a, OBS/9/1/1/62/2, OBS/9/1/1/64/1a, OBS/9/1/1/64/5, OBS/9/1/1/65a, OBS/9/1/1/66a, OBS/9/1/1/67, OBS/9/1/1/68a, OBS/9/1/1/69a and OBS/9/1/1/70.