Identity area
Reference code
Title
Date(s)
- August 1995 (Creation)
Level of description
Extent and medium
Part of 1 VHS and 1 mp4 (25.8 MB)
Context area
Archival history
Content and structure area
Scope and content
An colour advert in four parts advertising the news, Life (magazine) and sport sections of the Observer in turn. Each section has its own background music:
The first part shows grainy footage of police chasing a man over a wall, with the commentary: "You don't risk hospitalisation when you review a Bistro in Hampstead. The news section: where the real journalists work." It ends with a shot of the news section in a dingy doorway and the tagline "Where the real journalists work".
The second part shows chicks passing through a conveyor-belt system. Commentary: "Remember the article in news last week, about the TUC? Exactly. Life - memorable features, not forgettable news." The last sentence appears written over the screen as a tagline.
The third part shows articles from Life magazine and the sports section, with readership figures highlighted and the commentary: "Last week, 100,000 people read Life's article about cafe design in Tokyo. 220,000 people read our article on the philosophy of Dennis Bergkamp". It ends with a shot of the Observer's sports journalists cheering "Who took the LIfe? We did! We did!", which greys out to highlight the word "Sport" written across the screen.
The advert is finished off with an animated spread of the paper and all its supplements (slightly different from that in other adverts in this sub-series) and the commentary: "Join The Observer this Sunday."
The advert starts at 0.12 on the mp4 file. Duration: 45 seconds.
Creator: The Observer Limited, 1917-1993
Creator: Chiat/Day, 1968-1995
Accruals
System of arrangement
Conditions of access and use area
Conditions governing access
Access via GNM Digital Repository.
Conditions governing reproduction
Language of material
Script of material
Access Status
Open
Closed until
Allied materials area
Existence and location of originals
Existence and location of copies
Related units of description
Also included on the VHS, DVD and mp4 file are Observer adverts OBS/9/1/1/71/4 and OBS/9/1/1/71/7.