Identity area
Reference code
Title
Date(s)
- May-August 1995 (Creation)
Level of description
Extent and medium
Part of 1 VHS, 1 DVD and 1 mp4 (47.6 MB) & Part of 3 VHS and 3 mp4 (260.4 MB, 82.6 MB & 2.3 MB)
Context area
Archival history
Content and structure area
Scope and content
Adverts advertising the Preview section of the Observer.
a. The advert shows a man in sunglasses holding up a copy of the newspaper and then leaning into the camera and reading the commentary. Verbs in the past tense appear on the screen around him with the 'ed' at the end of each highlighted in red. The camera then speeds through a series of bars and cafes before coming to rest on a fish tank, over which the tagline "Preview: with the Observer this Sunday" is written. Commentary: "There are six sections in this Sunday's Observer; five of them are history. The Observer Preview: your guide to the next seven tomorrows."
The advert starts at 0.18 on the mp4 file. Duration: 20 seconds.
b. A shorter, faster copy of version (a), with a slightly different commentary: "There are six sections in this Sunday's Observer; five of them are history. Preview: your guide to the next seven tomorrows." The advert starts at 0.07 on a different mp4. Duration: 10 seconds.
c. A faster copy of version (a), with the written tagline replaced with a copy of the supplement superimposed on the moving footage, and the words: "your guide to the next seven tomorrows." The advert starts at 0.29 on the same mp4 as version (b). Duration: 10 seconds.
d. Duplicate of version (c), but with the original tagline. The advert starts at 0.14 on a different mp4. Duration: 10 seconds.
e. Duplicate of version (d) on a separate VHS and mp4. The advert starts at 0.04 on a separate mp4. Duration: 10 seconds.
Creator: The Observer Limited, 1917-1993
Creator: Chiat/Day, 1968-1995
Accruals
System of arrangement
Conditions of access and use area
Conditions governing access
Access via GNM Digital Repository.
Conditions governing reproduction
Language of material
Script of material
Access Status
Open
Closed until
Allied materials area
Existence and location of originals
Existence and location of copies
Related units of description
a. Also included on the VHS, DVD and mp4 file are Observer adverts OBS/9/1/1/71/1a; OBS/9/1/1/71/2a; OBS/9/1/1/72c; OBS/9/1/1/73 and OBS/9/1/1/74a.
b-c. Also included on the VHS and mp4 file is the source footage at OBS/9/1/1/71/8.
d. Also included on the VHS and mp4 file are Observer adverts OBS/9/1/1/71/1b; OBS/9/1/1/71/2b; OBS/9/1/1/72d; OBS/9/1/1/74b; OBS/9/1/1/78e; OBS/9/1/1/79b-c; OBS/9/1/1/80c; OBS/9/1/1/81b; OBS/9/1/1/83; OBS/9/1/1/84a; OBS/9/1/1/85b and OBS/9/1/1/86a.