Identity area
Reference code
Title
Date(s)
- April 1997 (Creation)
Level of description
Extent and medium
1 VHS and part of 1 mp4 file (97.8 MB), 1 Umatic and part of 1 mov file (649.3 MB)
Context area
Archival history
Content and structure area
Scope and content
Colour advert with sound, promoting £50 flight offer in The Observer and the Guardian.
a. Shows an air traffic control monitor with green graphics on a black background. The traffic control is communicating with flight 'Tango Foxtrot' about the offer of £50 return flights. As the two speakers communicate, key points from their exchange appear in graphics on the monitors screen, these are; 'Tango Foxtrot', 'RETURN FLIGHTS', '5 tenners', '£50 flights', 'Brussels', 'Dublin', 'Paris', 'Zurich', 'British Midland', '8 coupons', 'Tango', 'Mango', 'Fandango', 'The Observer', 'The Guardian', £1.00 (crossed through text), '50p', 'Half price', 'This Sunday'.
Commentary: "Roger Tango Foxtrot come in [tower.]"
"Flight 229 [over] return flights for ten fivers, say again, five tenners."
"Bravo, echo here, reconfirming flights for fifty pounds where? Over to you, over."
"Edinburgh, Frankfurt, Amsterdam, Brussels, Dublin, Paris or Zurich, flying British Midland, you require eight coupons, Roger."
"Tango [Mango, Fandango]
"Coupons located in The Observer and The Guardian, Charlie, yankee doddle dandy."
"Roger that, Observer and Guardian fifty pound flights."
"Goodbye Roger."
The advert ends with a British Midland' logo in the top right hand of the frame and the words: ''The Observer', 'The Guardian', £1.00 (crossed through text), '50p', 'Half price' and 'This Sunday'.
The advert starts at 3.54 on the mp4 file. Duration: 30 seconds.
b. Duplicate of version (a) with different on-screen wording, flight destinations and without reference to the Guardian or cost of paper.
Shows an air traffic control monitor with green graphics on a black background. The traffic control is communicating with flight 'Tango Foxtrot' about the offer of £50 return flights. As the two speakers communicate, key points from their exchange appear in graphics on the monitors screen, these are; 'Tango Foxtrot', 'RETURN FLIGHTS', '5 tenners', '£50 flights', 'Edinburgh', 'Frankfurt', 'Amsterdam', 'Brussells', 'Dublin', 'Paris', 'Zurich', 'British Midland', '8 coupons', 'Tango', 'Mango', 'Fandango', 'The Observer', 'This Sunday'.
The advert ends with a British Midland' logo in the top right hand of the frame and the words: ''The Observer' and 'This Sunday'.
The advert starts at 1.42 on the mov file. Duration: 30 seconds.
Creator: The Observer Limited, 1917-1993
Accruals
System of arrangement
Conditions of access and use area
Conditions governing access
Access via GNM Digital Repository.
Conditions governing reproduction
Language of material
Script of material
Access Status
Open
Closed until
Allied materials area
Existence and location of originals
Existence and location of copies
Related units of description
a. Also included on the VHS and mp4 file are OBS/9/1/1/78f, OBS/9/1/1/79d, OBS/9/1/1/80b, OBS/9/1/1/81c, OBS/9/1/1/82b, OBS/9/1/1/84b, OBS/9/1/1/85a, OBS/9/1/1/89a, OBS/9/1/1/90c, OBS/9/1/1/91/3b, OBS/9/1/1/91/1b, OBS/9/1/1/91/2b and OBS/9/1/1/92..
b. Also included on the Umatic tape and mov file are OBS/9/1/1/80d and OBS/9/1/1/90a.