Identity area
Reference code
Title
Date(s)
- February-April 1997 (Creation)
Level of description
Extent and medium
1 Umatic and part of 1 mov file (649.3 MB), 1 VHS and 1 mp4 file (6.8 MB) and 1 VHS and part of 1 mp4 file (97.8 MB)
Context area
Archival history
Content and structure area
Scope and content
Colour advert with sound, promoting giveaway of 'The Observer Lonely Planet French Phrase book'.
a - Shows a series of colour illustrations featuring two children, Janet and John accompanying various 'useful' phrases in French that highlight potential holiday scenarios. As each phrase is spoken in French, it is accompanied by a written English translation and a series of images in the style of children's illustrations.
The children are seen dressed up for a day at the beach - 'We are going to the seaside with Father and Mother.', talking to a policeman - 'I want to talk to a lawyer right away.', playing 'doctors and nurses' - 'I need a powerful sedative.', and talking to a shopkeeper - 'Are you attempting to swindle me, Shopkeeper? '.
Closing commentary:
"The French you need on holiday isn't the French you learnt at school. Free French phrase book this Sunday in The Observer."
The advert ends with the following strap lines, 'A Lonely Planet French Phrase book' across a yellow background accompanied by a small image of the phrase book and FREE with The Observer this Sunday' in black and white letters across a green background.
The advert starts at 2.16 on the mp4 file. Duration: 30 seconds.
b - Duplicate of version (a), but with the following different closing commentary: "The French you need on holiday isn't the French you learnt at school. A free French phrase book today in The Observer."
The adverts starts at 0.01 on the mp4 file. Duration: 30 seconds.
c - Duplicate of version (a).
The advert starts at 4.28 on the mp4 file. Duration: 30 seconds.
Creator: The Observer Limited, 1917-1993
Accruals
System of arrangement
Conditions of access and use area
Conditions governing access
Access via GNM Digital Repository.
Conditions governing reproduction
Language of material
Script of material
Access Status
Open
Closed until
Allied materials area
Existence and location of originals
Existence and location of copies
Related units of description
a. Also included on the Umatic and mov file are Observer adverts OBS/9/1/1/80d and OBS/9/1/1/88b.
c. Also included on the VHS and mp4 file are Observer adverts OBS/9/1/1/78f, OBS/9/1/1/79d, OBS/9/1/1/80b, OBS/9/1/1/81c, OBS/9/1/1/82b, OBS/9/1/1/84b, OBS/9/1/1/85a, OBS/9/1/1/88a, OBS/9/1/1/89a, OBS/9/1/1/91/3b, OBS/9/1/1/91/1b, OBS/9/1/1/91/2b and OBS/9/1/1/92..