Identity area
Reference code
Title
Date(s)
- April 1997 (Creation)
Level of description
Extent and medium
2 VHS and part of 2 mp4 files (20.6mb, 97.8mb)
Context area
Archival history
Content and structure area
Scope and content
Colour advert with sound, promoting giveaway of an inflatable egg cup with The Observer.
a. The advert begins with the flashing strap line: 'The Observer. Friday 21st (Tonight)'. Shows two workers in The Observer's print plant discussing the upcoming inflatable egg cups giveaway. The first worker appears surrounded by boxes of the egg cups, shows the machinery used to insert them into the paper and introduces Paul, a colleague who will present the next advert in the series.
Commentary: "As you know The Observer comes out on Sunday. That's less than 36 hours from now, and this week they are giving away these ironic, but highly desirable inflatable egg cups. The Observer hasn't even been printed yet, so right now the egg cups are sitting here waiting to be inserted into the paper by that piece of complex machinery over there. Join us tomorrow when Paul will take you through the next stage. Cue caption."
The advert ends with the two workers looking directly at the camera with an on-screen graphic of a spinning inflatable egg cup in the lower left hand corner and the following strap line: 'Free this Sunday with The Observer. This week: £1 (crossed through) 50p.'
The advert starts at 0.01 on the mp4 file. Duration: 30 seconds.
b. Duplicate of version (a)
The advert starts at 06.14 on the mp4 file. Duration: 30 seconds.
Creator: The Observer Limited, 1917-1993
Accruals
System of arrangement
Conditions of access and use area
Conditions governing access
Access via GNM Digital Repository.
Conditions governing reproduction
Language of material
Script of material
Access Status
Open
Closed until
Allied materials area
Existence and location of originals
Existence and location of copies
Related units of description
a. Also included on the VHS and mp4 file are Observer adverts OBS/9/1/1/91/2a and OBS/9/1/1/91/3a.
b. Also included on the VHS tape and mp4 file are Observer adverts OBS/9/1/1/78f, OBS/9/1/1/79d, OBS/9/1/1/80b, OBS/9/1/1/81c, OBS/9/1/1/82b, OBS/9/1/1/84b, OBS/9/1/1/85a, OBS/9/1/1/88a, OBS/9/1/1/89a, OBS/9/1/1/90c, OBS/9/1/1/91/3b, OBS/9/1/1/91/2b and OBS/9/1/1/92.