Identity area
Reference code
Title
Date(s)
- April 1997 (Creation)
Level of description
Extent and medium
2 VHS and part of 2 mp4 files (20.6mb, 97.8mb)
Context area
Archival history
Content and structure area
Scope and content
Colour advert with sound, promoting giveaway of an inflatable egg cup with The Observer.
a. The advert begins with the flashing strap line: 'The Observer. Saturday 22nd (Tonight)'. Shows Paul, a worker in The Observer's print plant discussing the upcoming inflatable egg cups giveaway.
Commentary: "Hello again. Hppe you've had a nice Saturday because I've been busy here. Last night, these ironic, but highly desirable egg cups hadn't even been packed into the paper. But as you can see theyv'e been inserted nowm, and as we speak are being loaded onto big lorries. From there, they'll be driven to various dispatch points around the country, and should be at your local newsagents by about six-thirty tomorrow morning. Cue caption."
The advert ends with Paul looking at an inflatable egg cup he is holding with a spinning on-screen graphic of an inflatable egg cup in the lower left hand corner and the following strap line: 'Free this Sunday with The Observer. This week: £1 (crossed through) 50p.'
The advert starts at 0.32 on the mp4 file. Duration: 30 seconds.
b. Duplicate of version (a).
The advert starts at 06.46 on the mp4 file. Duration: 30 seconds.
Creator: The Observer Limited, 1917-1993
Accruals
System of arrangement
Conditions of access and use area
Conditions governing access
Access via GNM Digital Repository.
Conditions governing reproduction
Language of material
Script of material
Access Status
Open
Closed until
Allied materials area
Existence and location of originals
Existence and location of copies
Related units of description
a. Also included on the VHS tape and mp4 file are Observer adverts OBS/9/1/1/80d and OBS/9/1/1/88b.
b. Also included on the VHS tape and mp4 file are Observer adverts OBS/9/1/1/78f, OBS/9/1/1/79d, OBS/9/1/1/80b, OBS/9/1/1/81c, OBS/9/1/1/82b, OBS/9/1/1/84b, OBS/9/1/1/85a, OBS/9/1/1/88a, OBS/9/1/1/89a, OBS/9/1/1/90c, OBS/9/1/1/91/3b, OBS/9/1/1/91/1b and OBS/9/1/1/92..