Identity area
Reference code
Title
Date(s)
- April 1997 (Creation)
Level of description
Extent and medium
2 VHS and part of 2 mp4 files (20.6mb, 97.8mb)
Context area
Archival history
Content and structure area
Scope and content
Colour advert with sound, promoting giveaway of an inflatable egg cup with The Observer.
a. The advert begins with the flashing strap line: 'Sunday 23rd (This morning)'. Shows an employee in a newsagent called 'candy Shell' discussing The Observer's upcoming inflatable egg cups giveaway. The man holds one of the egg cups as he addresses the camera whilst leaning on a stack of The Observer. The man is shown holding a copy of The Observer and an egg cup outisde the shop with 'Recorded earlier' appearing as an on-screen graphic.
Commentary: "Good morning. Since Friday evening you may have follwed the progress of this ironic, but highly desirable inflatable egg cups, from The Observer print depo in East London, all the way to here - the Newsagents! And here they are, they arrived just after six o'clock this morning, and are ready for you to come and pick up. So slip your shoes on, and pop round. If your'e out on the razza last night, then a boiled egg is just what you need.
The advert ends with the employee stood outside the newsagent smiling at the camera with a spinning on-screen graphic of an inflatable egg cup in the lower left hand corner and the following srap line: 'Free today in The Observer. This week: £1 (crossed through) 50p.'
The advert starts at 1.04 on the mp4 file. Duration: 30 seconds.
b. Duplicate of version (a)
The advert starts at 5.42 on the mp4 file. Duration: 30 seconds.
Creator: The Observer Limited, 1917-1993
Accruals
System of arrangement
Conditions of access and use area
Conditions governing access
Access via GNM Digital Repository.
Conditions governing reproduction
Language of material
Script of material
Access Status
Open
Closed until
Allied materials area
Existence and location of originals
Existence and location of copies
Related units of description
a. Also included on the VHS and mp4 file are Observer adverts OBS/9/1/1/80d and OBS/9/1/1/88b.
b. Also included on the VHS tape and mp4 file are Observer adverts OBS/9/1/1/78f, OBS/9/1/1/79d, OBS/9/1/1/80b, OBS/9/1/1/81c, OBS/9/1/1/82b, OBS/9/1/1/84b, OBS/9/1/1/85a, OBS/9/1/1/88a, OBS/9/1/1/89a, OBS/9/1/1/90c, OBS/9/1/1/91/1b, OBS/9/1/1/91/2b and OBS/9/1/1/92.