Identity area
Reference code
OBS/9/3/1/8
Title
Attitude and image study for the Observer
Date(s)
- September 1970 (Creation)
Level of description
File
Extent and medium
1 booklet
Context area
Archival history
Content and structure area
Scope and content
Bound copy of the a readship survey conducted between May and June 1970 by Research Bureau Limited for the Observer.
Areas covered by the report include: profile of the Observer readers; profile of the lapsed reader; images of Sunday newspapers; attitudes to editorial content of the four Sunday newspapers; specific reactions to content of the Observer; and promotion, advertising and perceived price and sizee oif Sunday newspapers.
Accruals
System of arrangement
Conditions of access and use area
Conditions governing access
Conditions governing reproduction
Language of material
Script of material
Access Status
Open
Closed until
Allied materials area
Existence and location of originals
Existence and location of copies
Related units of description
Notes area
Alternative identifier(s)
Access points
Place access points
Name access points
Genre access points
Description control area
Status
Catalogued