File 1 - File of marketing plans of Nick Morrell as Observer commercial director

1 file

File of papers collected and maintained by Nick Morrell as Observer commercial director. Includes a paper on the marketing objectives of the Observer and how to improve readership and circulation produced by Brian Nicholson (Observer managing director), Nick Morrell and Jennie Beck (Observer marketing and circulation controller),15 August 1984; The Observer in 1984 - circulation and promotional plan and the Observer five year plan, 1983-1988.

The file also contains a summary of findings from Comag research on the effects of magazine cover features on sales, 3 February 1986, memorandums between Nick Morrell, Roger Harrison (Observer managing Director) and Jennie Beck concerning the possibility of launching an Observer wine club, March 1985 - April 1985.