Identity area
Reference code
Title
Date(s)
- 23 April 2021 (Creation)
Level of description
Extent and medium
2 WAV files (509 MB)
Context area
Archival history
Content and structure area
Scope and content
Interview with Mark Rice-Oxley, Guardian executive editor, reader revenues. Conducted by Emily Turner, Guardian Foundation education officer on 23 April 2021. Recorded remotely using Zencastr and Google Meet software.
Summary contents of interview (with rough timings):
00:20 Introduction to the role of executive editor for reader revenues, reaching audiences and encouraging them to join the Guardian as supporters and subscribers
01:00 Communicating and engaging with people about the work of the Guardian
01:55 How the role developed in response to changes to the funding model of the business
02:30 Getting responses from readers and working with colleagues on replies
04:45 Sharing the Guardian's experiences of working through the pandemic with readers
05:40 Discusses former positions in his 30 years as a journalist and why he moved into this role
07:45 The future of journalism, digital and print
10:53 The rise of data and insights within the business
12:40 Approaches to understanding readers and gaining supporters and subscribers
15:50 Running the Guardian's bicentenary project and hopes for its legacy
19:10 Editing The Upside and how it was established in February 2018
Duration: 23 minutes and 27 seconds.
Creator: Turner, Emily; education officer
Creator: Guardian News & Media Ltd (2006-)
Accruals
System of arrangement
Conditions of access and use area
Conditions governing access
The 'archive access' WAV recording is available via the GNM Digital Repository. The master Zencastr WAV file is closed.
Conditions governing reproduction
Copyright: Guardian Foundation*
Language of material
Script of material
Access Status
Open