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Presentation by Simon Waldman and Emily Bell concerning the Guardian Unlimited 2001 strategy review The presentation is undated but the date created on the ppt file is 1 August 2001.

Topics covered by the 29 slides include developments in the last year, advertising campaigns, examples of creative commercial solutions, marketing, staff development and audience demographics.

Creator: Guardian Newspapers Limited

Creator: Guardian Newspapers Limited; Simon Waldman

Creator: Guardian Newspapers Limited; Emily Bell

File primarily containing reports and presentations relating to strategies for the development of MediaGuardian.co.uk, 2000-2003.

The file includes: an agenda (including list of planned attendees) for a Media team brain storming session, includes notes on challenges facing the media sector, September 2003; 'MediaGuardian strategy - update and positioning statement' by Adam Freeman and Brenda Gordon, September 2002; Media Research report, May 2002, which provides a summary of research carried out into media professionals, media information and the role of Media Guardian and MediaGuardian.co.uk in the media sector; report by Brand Research Unit on 'Media - Current Research to Guide Development Strategies for Media Guardian and MediaGuardian.co.uk', 2002; 'mock -up' of MediaGuardian.co.uk front showing links to subscriptions and subscriber's login, nd [c2002] and a mock-up' of MediaGuardian.co.uk front with handwritten annotations, [2000].

Creator: Guardian Newspapers Limited; Emily Bell

Currently contains subject files created by Emily Bell in her role as director of digital content.

Creator: Guardian Newspapers Limited; Emily Bell

Emily Bell's subject files on the Guardian website(s) and digital developments.

Creator: Guardian Newspapers Limited; Emily Bell

File primarily containing papers and presentations relating to Guardian Unlimited subscriptions and registration, largely undated but thought to be from [c2002].

The file includes: draft paper 'Email review', draft v0.1, by Chris Moisan, September 2002, concerning a review of Guardian Unlimited email service subscriptions; presentation slides by the Net Strategy Group on Guardian Unlimited subscriptions, 6th September 2002; paper on GU Subscriptions - products and pricing by Simon Waldman, September 2002*; Guardian Unlimited subscription Q&As, nd [c2002]; document outling production requirements for the GU registration system, nd [c2002]; Guardian Unlimited paper on business requirements for registration, v.0.1, 16 April 2002; registration and subscription: reporting and stats business requirements, nd [c2002], containing lists of stats reports on registration and subscriptions; paper on 'user impact of the registration launch', nd [c2002] and list of [Guardian Unlimited] business requirements for crosswords, ad free site, MediaGuardian subscription site and registration, nd [c2002].

Creator: Guardian Newspapers Limited; Emily Bell