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Hamster
GUA/9/1/1/67 · File · c2001
Part of Records of the Guardian newspaper

Colour advert with sound for the Editor. The advert features black and white footage of a hamster eating newspapers from different countries. After eating the newspapers, the hamster produces faeces. The following words appear: 'The Editor. A weekly digest of the world's media.'

Commentary: "The Editor. A weekly digest of the world's media. A free magazine with the Guardian's new look Saturday paper."

The advert ends with a shot of the Editor and a label-like strapline: 'The Guardian, FreshPerspactives, Sell by: Saturday, guardian.co.uk'

Duration: 30 seconds. The advert starts at 00.06 on the mp4 file.

Creator: Guardian Newspapers Limited

 Guardian News & Media Limited (1967-); newspaper publisher