Nine versions of a colour advert with sound for the Guardian.
a). The advert shows a montage clips of people asking questions about aspects of life. The advert is accompanied by upbeat music. The following text is dispersed as taglines between the clips: 'We're all born with a desire to ask questions. Some of us keep asking questions'.
Strapline: 'The Guardian.' Duration: 85 seconds. The advert starts at 00.08 on the mp4 file.
b). Similar to a) but a shorter edit. Strapline: 'The Guardian. Free thinkers welcome.' Duration: 60 seconds. The advert starts at 01.37 on the mp4 file.
c). Similar to a) but a shorter edit. Strapline: 'The Guardian. Free thinkers welcome.' Duration: 30 seconds. The advert starts at 02.42 on the mp4 file.
d). Similar to a) but a very short edit featuring just one clip (boy on train platform) and the tagline 'Keep asking questions'. Strapline: 'The Guardian.' Duration: 10 seconds. The advert starts at 03.17 on the mp4 file.
e). Similar to d) but featuring a different clip (protest). Duration: 10 seconds. The advert starts at 03.32 on the mp4 file.
f). Similar to d) but featuring a different clip (swimmer). Duration: 10 seconds. The advert starts at 03.46 on the mp4 file.
g). Similar to b) but different graphics and order of clips. Duration: 60 seconds. The advert starts at 00.09 on the mp4 file.
h). Duplicate of g). Duration: 60 seconds. The advert starts at 01.12 on the mp4 file.
i). Duplicate of g). Duration: 60 seconds. The advert starts at 02.15 on the mp4 file.
Creator: Guardian Newspapers Limited