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General file on classified advertising containing correspondence, memorandums and reports relating to classified and personal adverts placed in the newspaper. Topics covered include the space given to advertising and competition between the national newspapers for classified advertisements. Includes complaints from members of the public about the content of adverts, including the inclusion of 'pornographic' images.

Primary correspondents include: Roger Harrison; Nick Morrell.
Creator: The Observer Limited; Managing Director's Office; Roger Harrison

General file on Observer Colour Magazine advertising and supplements. Contains correspondence and memorandums relating to a China marketing conference, looking at opportunities with China for UK businesses, sponsored by the Observer. The conference was organised following the publication of a China business supplement by the newspaper.

Further correspondence, memorandums and reports relate to advertising and supplements including; the integration of the magazine with supplements; the space allocated to advertising in the magazine; pop poster inserts; profitability reports; international special supplements; the size of the magazine; details of circulation; complaints received regarding advertising including reproduction complaints; regional advertising pages; the introduction of a gloss cover; competition with other national newspaper magazines.

Primary correspondents include: Roger Harrison; Reg Bloom; Nick Morrell; John Nuttall-Smith; Jeff May.
Creator: The Observer Limited; Managing Director's Office; Roger Harrison

Folder labelled 'Company Publicity' containing copies of correspondence, and meeting minutes with Cross-Courtnay Advertising (1949-1950), The London Press Exchange (1950-1964), and with SH Benson Ltd Advertising (1964-undated).

Contents include, report titled 'The Guardian as a Product', 30 April 1964, by The London Press Exchange, with comments by Kenneth Searle and Alastair Hetherington, and with reference made to newspaper contributors Neville Cardus and Alistair Cooke; 'A Report on the Advertising Covering the Election Period September/ October, 1964'; copies of advertising pulls published in The New Statesman, The Observer, Granta University Magazine, The Evening Standard, The Times Literary Supplement, The Times Educational Supplement and Advertisers Weekly, 5 September- 27 November 1964, with a printed 'Schedule of Advertising' (labelled appendix b), 'Tam Ratings' (appendix c), 'Press Releases' (appendix d) and 'Pamphlet' on From now Until Polling Day (appendix e); letter giving notice of a termination of the advertising arrangement made with The London Press Exchange, 3 July 1964, and letter confirming the services of SH Benson Ltd as a replacement, 16 July 1964; note on 'Guardian Promotion', made by Searle, 18 April 1963 and accompanying correspondence with Rex Hearn; arrangements for printing a 'Guardian Publicity Booklet', July 1964; section of correspondence labelled 'Notes used in discussions for the autumn 1963 campaign'; booklet entitled 'The Guardian 1963/4', concerning promotional plans; memo to the Guardian circulation department on 'Guardian Publicity and Promotion', 20 December 1962; report by The London Press Exchange titled 'Advertising Proposals 1962/1963'; note by WJ Lascelles, indicating that the contract made between the Guardian and The London Press Exchange should be severed, due to increased costs; papers concerning readership surveys, undertaken by Research Services Ltd; note to London Press Exchange on 'What does the Guardian offer of its own to the prospective reader?', by Hetherington, 5 March 1961; printed document titled 'London Printing, Progress Report', 8 March 1961; correspondence with the public, over specific advertising campaigns, 1959; survey on 'Cambridge 'Undergraduates, 1959' by Research Services Ltd; correspondence with The London Press Exchange on a report entitled 'The Mass Media and Social Class in Great Britain', September 1959; correspondence concerned with the advertising arrangement held with ABC television, 1959; general correspondence with The London Press Exchange concerning advertising campaigns and the use of straplines, 1957-1959; report titled 'Manchester Guardian, Advertising Proposals January- April 1955'; correspondence with the public concerning specific campaigns, 1952-1954, and correspondence with Cross-Courtenay Ltd. Advertising Agency, 1949-1950, including a table of press advertising for the Guardian, 19 March 1949- 21 May 1949.

Folder labelled 'Company Public Relations, 1960-65', containing miscellaneous correspondence, concerning company PR fuctions and organisation, and rearrangement of the marketing department, 31 October 1960- 7 January 1965, with some undated.
Creator: Manchester Guardian and Evening News Limited; Chairman's Office; Laurence Prestwich Scott

Contains correspondence, memorandums and reports relating to the selection of an advertising agency. Includes correspondence between Roger Harrison and advertising agencies including: Allardyce; Batten Barton Durstine & Osborn (BBDO); and Davidson Pearce Berry & Spottiswoode. Also contains research produced by the agencies in relation to the Observer.
Creator: The Observer Limited; Managing Director's Office; Roger Harrison

A report on advertising and the Observer by Harold Lind, Head of Information Services, AGB Limited. The reports includes a review of the economy, readership and revenue of the newspaper 1972-1977, the Observer's advertising profile, predictions for future economic growth 1978-1983 and the future of advertising in the Observer.

Prepared by Harold Lind, Head of Information Services, AGB Limited.

Contains four sets of completed forms for the Observer and Observer Magazine showing total advertising revenue with breakdowns of turnover by type of advertising for April 1986 - June 1987.

The file also contains anonymised figures for advertising expenditure for national, regional and free distribution dailies for 1981-1987 and an application for the Observer and the Observer Magazine to participate in the National Readership Survey 1988.

Observer advertising bill posters dating from the years [1967 to 1989]. The first 23 items within this series (OBS/9/1/3/2/1 to OBS/9/1/3/2/23) have been dated to at least the year of their creation. Items within the sub-series OBS/9/1/3/2/1/24 are undated.

Volume containing cuttings from the World's Press News 'What the Figures Show' column. The cuttings list advertising column inches per week in morning, picture, evening, Sunday (including the Observer) and provincial papers. Total page numbers and the length of columns are recorded as well as the number of display, financial and classified columns. Presumed to have been maintained by the Advertising Department of the Observer.

Cuttings books containing examples of Observer adverts which appeared in a number of different publications. Also contains adverts for the Observer and other newspapers promoting circulation figures and column inches to potential advertisers.