Showing 12 results

Presentation on the Guardian digital edition (know in its development phase as Project Jigsaw). The presentation is undated but the date created on the ppt file is 15 August 2002.

The presentation consists of 13 slides mostly containing screenshots from the Guardian digital edition website.

Creator: Guardian Newspapers Limited

Creator: Guardian Newspapers Limited; Simon Waldman

Presentation possibly to the [Marketing Forum] by Simon Waldman concerning Guardian Unlimited. The presentation is undated but the date created on the ppt file is 13 September 2000.

Topics covered by the 26 slides include a brief history of the creation and development of GU, awards, expanding the brand, the GU name, getting it right for content, distribution, users and new audiences, getting it not so right, September 2000 brand campaign and next steps.

Creator: Guardian Newspapers Limited

Creator: Guardian Newspapers Limited; Simon Waldman

Presentation by Simon Waldman and Emily Bell concerning the Guardian Unlimited 2001 strategy review The presentation is undated but the date created on the ppt file is 1 August 2001.

Topics covered by the 29 slides include developments in the last year, advertising campaigns, examples of creative commercial solutions, marketing, staff development and audience demographics.

Creator: Guardian Newspapers Limited

Creator: Guardian Newspapers Limited; Simon Waldman

Creator: Guardian Newspapers Limited; Emily Bell

A3 diagram by Simon Waldman, head of Guardian Unlimited outlining launch plans for Guardian Unlimited between January 2000 - March 2001.

The diagram includes ideas such as email, subscription and personalisation.

Creator: Guardian Newspapers Limited; Simon Waldman

Creator: Guardian Newspapers Limited; Jane Glentworth

Presentation by Simon Waldman concerning future plans for Guardian Unlimited. The presentation is undated but the date created on the ppt file is 22 January 2001.

Topics covered by the 14 slides include why GU exists, the potential 'Guardian day', achievements in the past year, market background, planned activity for the next year, the business model, making GU and the newspapers fit together and rebranding.

Creator: Guardian Newspapers Limited

Creator: Guardian Newspapers Limited; Simon Waldman

Presentation by Simon Waldman and Marc Sands presumed to have been given at the 2001 Media Week Awards concerning Guardian Unlimited. The presentation is undated but the date created and last modified on the ppt file is 28 September 2001.

Topics covered by the seven slides include GU personality and values, audience, advertising campaigns January - September 2001 and long-term value.

Creator: Guardian Newspapers Limited

Creator: Guardian Newspapers Limited; Simon Waldman

Creator: Guardian Newspapers Limited; Marc Sands

Presentation by Simon Waldman concerning proposals for developing Guardian Unlimited. The presentation in dated 5 September 2000 but the date created on the ppt file is 13 September 2000.

Topics covered by the 20 slides include the development process, traffic and revenue share across sites, GU costs by type, areas needing investment, proposals for developing GU commercial / classified websites (Jobs, Money, Shopping, The Guide, Sport, Education, Travel), the creation of a digital daily Guardian and end of year priorities.

Creator: Guardian Newspapers Limited

Creator: Guardian Newspapers Limited; Simon Waldman

Presentation by Simon Waldman and Stuart Taylor concerning the Guardian's changing role in the recruitment market.

The presentation is dated 3 September 2002, the date created on the ppt file is 7 August 2002 and 2 September 2002.

Topics covered by the 36 slides include the Guardian's current role in recruitment, unrealistic and realistic ambitions, the recruitment business not the advertising business, steps that need to be taken to become a broad supplier of recruitment services, print and online products, the online portfolio - problems, solutions and next steps, the corporate structure of the proposed recruitment business, sales and Workthing.

Creator: Guardian Newspapers Limited

Creator: Guardian Newspapers Limited; Simon Waldman

Creator: Guardian Newspapers Limited; Stuart Taylor

Draft presentation primarily concerning internet useage and online media consumption and trends. The presentation is undated but the date created on the ppt file is18 March 2003.

Topics covered by the 34 slides include Guardian Unlimited useage compared to other newspapers, growth in UK internet useage, growth in the online market and broadband and WIi-Fi useage, gadgets, where people find the Guardian online, weblogs and useage of Guardian content on other websites.

Creator: Guardian Newspapers Limited

Creator: Guardian Newspapers Limited; Simon Waldman

Untitled presentation concerning classified advertising and Guardian Unlimited. The presentation slides are undated but the ppt file date created is 3 September 2000.

Topics covered by the 18 presentation slides include the original Guardian Unlimited concept including what worked and what did not, Guardian Unlimited Jobs, the role of MediaGuardian, traffic and revenue share across sites and future plans for Money, Shopping, The Guide, Sport and Travel.

Creator: Guardian Newspapers Limited

Creator: Guardian Newspapers Limited; Simon Waldman