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Film, with sound, featuring vox pop style interviews with members of the public who are asked about their opinions regarding newspapers.

Contains footage of people being interviewed on the streets [of London].

Topics covered include: which newspaper people buy (the same answers are grouped together), why they do or don't read the Guardian, how they would describe a typical Guardian reader and what they think about other papers.

Duration: 5 minutes and 20 seconds. The film starts at 06.36 on the QuickTime movie file.

Creator: Guardian Newspapers Limited

A series of nine adverts (11 versions in total), with sound, for the Guardian newspaper. The adverts all have a similar style, most featuring multiple taglines starting with the word 'The' and associated clips which together promote different elements of the Guardian's coverage.

Creator: Guardian Newspapers Limited

Colour advert with sound for the Guardian. Features a series of clips each interspersed with the tagline 'The Balls' which is repeated 4 times. Clips include a football match, a singer singing 'Great Balls of Fire' and Margaret Thatcher talking about crystal balls.

The advert ends with the strapline 'The Paper'.

Duration: 30 seconds. The advert starts at 5.14 on the QuickTime movie file.

Creator: Guardian Newspapers Limited

Black and white advert with sound for the Guardian. Features several black and white close up shots of a politician shaking hands with members of the public.

Commentary: "I think many, many politicians are quite open and very honest people. However, they come up against many pressures. There are words being whispered in their ears all the time. They can be advised by people who's natural bent is not one of openness. The good political journalist sifts through the propaganda inside the increasingly secret world of politics. It's the old philosophy of 'its not in your interests to know.' At the Guardian we regard that as bunkum. It is is our interests to know."

Strapline: 'The Clout'.

Duration: 33 seconds. The advert starts at 00.18 on the mp4 file.

Creator: Guardian Newspapers Limited

Creator: Publicis Ltd.

Two versions of a Black and white advert, with sound, for the Guardian newspaper. The advert is comprised a series of words flashing up on the screen preceded by 'The'. This advert starts with the words 'The Colour' and each word is accompanied by the sounds of an orchestra.

a). Duration: 20 seconds. The advert starts at 00.03 on the mp4 file.

b). Duplicate of a). Duration: 20 seconds. The advert starts at 00.13 on the mp4 file.

Creator: Guardian Newspapers Limited

Colour advert with sound for the Guardian. Features the word ECO in large letters with the tagline 'The Eighties.' A hand appears and proceeds to erase part of the G in EGO, to make the word EGO. The tagline is replaced with 'The Nineties'.

Duration: 15 seconds. The advert starts at 5.46 on the QuickTime movie file.

Creator: Guardian Newspapers Limited

Colour advert with sound for the Guardian. Features clips of three pop music performances with associated taglines.

Taglines: 'The Good,' and 'The Bad,'

The advert ends with the strapline 'The Ugly'.

Duration: 50 seconds. The advert starts at 2.20 on the QuickTime movie file.

Creator: Guardian Newspapers Limited

Advert with sound for the Guardian. Features black and white close up shots of a politician's hands undertaking various actions including shaking hands with members of the public, holding a baby, cutting a ribbon, signing documents, hugging, gesturing, holding his head and blocking photographer. These are interspersed with blank screens showing the following taglines: 'The Insight,' 'The Campagning,' 'The Clout,' 'The Tension' and 'The Crunch.' The advert ends on a shot of a folded Guardian newspaper (in colour).

Commentary: "I think many, many politicians are quite open and very honest people. However, they come up against many pressures. There are words being whispered in their ears all the time. They can be advised by people who's natural bent is not one of openness. The good political journalist sifts through the propaganda inside the increasingly secret world of politics. It's the old philosophy of 'its not in your interests to know.' At the Guardian we regard that as bunkum. It is is our interest to know."

Strapline: One sale same day in Europe.

Duration: 33 seconds. The advert starts at 00.08 on the mp4 file.

Creator: Guardian Newspapers Limited

Creator: Publicis Ltd.

Black and white advert, with sound, for the Guardian newspaper. The advert is comprised of a series of words flashing up on the screen each preceded by 'The'. This advert starts with the words 'The Legal' and each word is accompanied by a 'beep'.

Duration: 20 seconds. The advert starts at 00.10 on the mp4 file.

Creator: Guardian Newspapers Limited

Black and white advert, with sound, for the Guardian newspaper. The advert is comprised a series of words flashing up on the screen preceded by 'The'. This advert starts with the words 'The Opinion' and a female voice speaks each word.

Duration: 20 seconds. The advert starts at 03:26 on the mp4 file.

Creator: Guardian Newspapers Limited