Showing 32019 results

File containing research undertaken on Guardian Unlimited (GU) in 2001.

The file includes sport sponsorship research; an evaluation of the SocietyGuardian.co.uk website; results summary of GU reader panel research; press coverage for the [2001] GU brand campaign; list of discussion topics for reader focus groups; a GU house ads review; list of editorial coverage sponsored by VW Bora* and targeting brief for vertical markets with New PHD.
Creator: Guardian Newspapers Limited; Chris Moisan

Two files primarily containing results of qualitative and quantitative research relating to Guardian Unlimited (GU) and the Guardian and Observer newspapers, 1998-2000.

File one contains two sets of slides analysing results of a GNL process review, nd [c2000/2001*]; a research paper titled, 'The Future of Press' prepared for the Guardian by Giant Research and New PHD on how people use different media and exploring the future of newspapers, 2000; presentation slides on why the Internet is different and the GU network, nd; a draft description of GU, 10 April 1998; GU user testing report, August 1999**; paper on Jobs Unlimited which includes statistics on GU users, nd [c1999/2000]; a Guide to product development and newspaper launches which includes a timeline of product launches for the Guardian and Observer, March 2000 and a GU case study on successfully transferring your offline brand online, nd [c1998/1999].

File two contains an analysis of traffic to various GU sites, January-February 2000; results of two sets of panel market research, February-March 2000; a brief description of eight GU sites, nd [c1999]; a first draft marketing plan and product development research for the Observer, 1998; ABC figures and readership data for the Guardian and other quality national titles 1996-1998; brief for a new marketing campaign for The Guardian, May 1998; results from The Sections Research Project, which looked at the readership of The Guardian's daily sections and GU sites, nd [c1999] and results from The Guardian Advertising Awareness Survey conducted by ICM Research, February 2000.
Creator: Guardian Newspapers Limited; Chris Moisan

Report into findings from internal user testing of a prototype search platform for Guardian Unlimited. The report includes a list of known and emergent bugs, positive findings, individual comments and suggestions and a list of search terms entered.
Creator: Guardian Newspapers Limited
Creator: Guardian Newspapers Limited; Jane Glentworth

Undated design showing the colours of various Guardian Unlimited site sections including Network front, Arts, Books, Film, Life & Health, Business, Education, Football, Sport, Media, Money, Politics, Environment, Society, Technology, Travel and Science.
Creator: Guardian Newspapers Limited
Creator: Guardian Newspapers Limited; Nik Silver

Printed internal email containing summary notes from a meeting concerning IT support for Guardian Unlimited.
Creator: Guardian Newspapers Limited
Creator: Guardian Newspapers Limited; Jane Glentworth

Three designs for a Guardian Unlimited Talkboard advert. Two of the designs are in colour and sized 540x341mm and 200x126mm and one is black and white and sized 540x341mm. The adverts all have the tagline: 'Non-stop debate, sharp comment and the odd weirdo. Visit our online talk boards guardian.co.uk'
Creator: Guardian Newspapers Limited; Chris Moisan

Emails sent out to subscribers of the Guardian's GU Today email update, a snapshot of Guardian Unlimited including the day's top news stories, sent to your inbox every day.

Emails contain top stories from Guardian Unlimited, links to Guardian blogs, events and offers and links to Guardian online services.

Also includes one The Wrap email, 29 December 2006.
Creator: Guardian Newspapers Limited

Emails sent out to subscribers of the Guardian's GU Today email update, a snapshot of Guardian Unlimited including the day's top news stories, sent to your inbox every day.

Emails contain top stories from Guardian Unlimited, events and offers and links to Guardian blogs and online services.