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Files predominantly relating to marketing and advertising across the Guardian Unlimited network of websites, 1998-2002.

Records include: campaign briefs, designs for advertisements, correspondence and campaign evaluation reports.

Creator: Guardian Newspapers Limited; Chris Moisan

Presentation possibly to the [Marketing Forum] by Simon Waldman concerning Guardian Unlimited. The presentation is undated but the date created on the ppt file is 13 September 2000.

Topics covered by the 26 slides include a brief history of the creation and development of GU, awards, expanding the brand, the GU name, getting it right for content, distribution, users and new audiences, getting it not so right, September 2000 brand campaign and next steps.

Creator: Guardian Newspapers Limited

Creator: Guardian Newspapers Limited; Simon Waldman

Presentation by Simon Waldman and Emily Bell concerning the Guardian Unlimited 2001 strategy review The presentation is undated but the date created on the ppt file is 1 August 2001.

Topics covered by the 29 slides include developments in the last year, advertising campaigns, examples of creative commercial solutions, marketing, staff development and audience demographics.

Creator: Guardian Newspapers Limited

Creator: Guardian Newspapers Limited; Simon Waldman

Creator: Guardian Newspapers Limited; Emily Bell

Screenshot of the Guardian Unlimited Arts Latest homepage, 28 June 2001.

Administrative/Biographical history: In [June] 2001 the Guardian launched Arts Latest, http://www.guardian.co.uk/artslatest

Creator: Internet Archive (1996-)

Creator: Guardian Newspapers Limited (1967-2006)

Contains designs for Guardian Unlimited logos and headers for the homepage and each of the websites sections in online and offline positions.

This work is believed to relate to the restructuring and rebranding of Guardian Unlimited in early 2001.

Creator: Guardian Newspapers Limited; Chris Moisan

Screenshot of Guardian Unlimited's Comment is free homepage, 30 March 2006.

Administrative/Biographical history: Guardian Unlimited's Comment is free 'collective group blog' was launched on 14 March 2006 at http://commentisfree.guardian.co.uk/

Creator: Internet Archive (1996-)

Creator: Guardian Newspapers Limited (1967-2006)

Slimmed down version of a larger digital publication strategy document sent out to rebuild tenders in June 2005.

The document outlines the Guardian's plans to invest in a software upgrade for Guardian Unlimited to be able to meet the new challenges of digital media. The document covers the new media landscape, how people find content, RSS, online advertising, new platforms, web 2.0, what competitors are doing and how the Guardian plans to meet these challenges technically.

Author(s) unknown.

Creator: Guardian Newspapers Limited

Papers relating to the user testing of Guardian Unlimited during the R2 redesign which was undertaken in partnership with usability consultants, Flow Interactive Limited.

The file includes printed presentation slides titled 'Guardian Unlimited Draft Personas Workshop' (November 2005), a set of four draft personas (December 2005), a list of personas (28 November 2005) and an email from Flow to GU outlining Flow's activities during lab based contextual research, (25 November 2005)*.

Creator: Guardian Newspapers Limited

Creator: Guardian Newspapers Limited; Jane Glentworth

Creator: Flow Interactive Limited

Includes the names and job titles of staff working on Guardian Unlimited.

Creator: Guardian Newspapers Limited

Creator: Guardian Newspapers Limited; Jane Glentworth

Screenshot of the Guardian Unlimited Election 2005 homepage (http://politics.guardian.co.uk/election2005/), 11 May 2005.

Creator: Internet Archive (1996-)

Creator: Guardian Newspapers Limited (1967-2006)