Showing 21 results

Colour advert with sound, promoting The Observer.

The advert is made in the style of a Bollywood film with a wide screen format. The advert opens with the following tag lines: 'Low budget Sci-Fi', 'Physical theatre', Bollywood', 'Student flatmate from 1982', 'Dwarf thrower', 'A chip pan fire', 'Antidisestablishmentarianism', 'Mullet' and 'Eggplant'. As the tag lines fade away the following change from black, to red and white and enlarge as they remain on the screen: 'Bollywood', 'A chip pan fire', 'Mullet'. A man and a woman dance on the screen and as each line is spoken a small on-screen graphic illustrates each quote, these are a young boy smiling with prison bars superimposed over him after several seconds, the comedian Chris Morris, and the head of Tony Blair, who appears to be wearing a wig of Margaret Thatcher's hair.

Commentary:
"In this Sundays' Observer read about the ten-year-old old with sixty-four convictions who is forcing the law to change."
"And dark satirist Will Self explores the equally dark humour of Chris Morris."
"And Rolf Dahrendorf on why Tony Blair is actually Thatcher's child."

A saucepan containing a chip fire is then covered with a tea towel accompanied by the tag line: 'Interruption', a man and women are then seen as a fish swims across the sleeve with the commentary "Nice mullet!". Lastly, a large letter 'O' pans in to reveal the adverts characters until we can only see a captain's head within the 'O' of the the text 'The Observer', and the following closing commentary: "If you don't get it you don't get it."

The advert ends with an orange screen accompanied by the strap lines: 'If you don't get it', 'The Observer', 'Underage Criminals', 'Thatcher's Blair' and 'Inside Brass Eye'.
The advert starts at 7.28 on the mp4 file. Duration: 35 seconds.

Creator: The Observer Limited, 1917-1993

Black and white advert with sound, promoting the sports section of The Observer during its limited 50p price offer.

a. Shows two puppets staring at, and sparing with one another in the run-up to a boxing match as the camera circulates them. A bell rings to signal the fights start and the two competitors eventually knock one another out at the same time, each falling backwards.

Commentary:
"Ladies and Gentlemen, weighing in at 50p the contender for best newspaper sports coverage, The Observer offers you the chance to attend the heavyweight championship of the world, live in Las Vegas between the reigning champion Evander Holyfield and the challenger Iron Mike Tyson."

The advert ends with the closing commentary; "Win tickets to everything from Tyson versus Holyfield, to Inter versus AC Milan, only in the sports section of The Observer, this Sunday" and the tag line: 'The Observer. 50p this Sunday.'

The advert starts at 4.59 on the mp4 file. Duration: 30 seconds.

b. Duplicate of version (a). The advert starts at 0.05 on the mp4 file. Duration: 30 seconds.

Creator: The Observer Limited, 1917-1993

Three versions of a colour test advert with sound promoting an Observer feature on Britpop:

a. Shows a long shot of the Abbey Road zebra crossing made famous by the Beatles, with passing traffic and a man using the crossing and walking directly away from the camera.

Commentary: 'In this Sunday's Observer, my generation compares the music of 1966 to the music of 1996. We compare the key bands and records from the two eras, and ask just how much the Britpop sound owes to the classic bands of the 1960s. Is it everything, or is that just the prejudiced view of an aging generation trying to glorify its past?'

The advert ends with the written tagline 'The Observer', next to a white representation of a head in profile. A brain appears in the head and begins to vibrate, to the closing commentary: 'The Observer, set your alarm this Sunday.'

The advert starts at 0.13 on the mp4 file. Duration: 30 seconds. It is preceded by a written screen giving the date and duration of the text and the name of the advertising agency responsible. (St Luke's).

b. Shorter, 10 second test version of (a). The test is incomplete; it shows the same footage with the altered commentary: 'In this Sunday's Observer, my generation compares the key bands of the 60s with key bands of the 90s and asks what-'

The advert starts at 0.59 on the same mp4 file. It is also preceded by an information screen.

c. Duplicate of version (a), but with wide angle footage, shot from a different viewpoint showing the zebra crossing running from left to right.

The advert starts at 02.44 on the same mp4 file and has a duration of 30 seconds. It is also preceded by an information screen.

Creator: The Observer Limited, 1917-1993

Colour advert with sound, promoting the two-part investigation 'On the loose in Britain' in The Observer.

a. Shows a man stood against windows with bars across looking from side to side. As the camera pans out the man begins top walk and it become clear that his location is a street. A number of shots follow of the man amongst members of the public in the street.

Commentary: "I was sent to prison for murder and sexual assault. Everyday is much the same, I get up about eight, spend the morning sitting reading, after dinner I might watch T.V. Then about three o'clock is exercise time."

"Despite talk of getting tough on crime, a disturbing number of escaped prisoners like this are at large on our streets. Find out why in the first of a two-part investigation into crime in Britain, this Sunday only in The Observer."

The advert ends with a split-screen graphic in white and yellow and the following strap line: 'On the loose in Britain', The Observer, Sunday 10th November 1996'.

The advert starts at 3.22 on the mp4 file. Duration: 30 seconds.

b. Duplicate of version (a). The advert starts at 5.37 on the mp4 file.

c. Duplicate of version (a) but with poor sound and picture quality.

The advert starts at 7.57 on the mp4 file. Duration: 30 seconds.

Creator: The Observer Limited, 1917-1993

A series of adverts promoting a free inflatable egg cup giveaway.

Creator: The Observer Limited, 1917-1993

Colour advert with sound, promoting giveaway of an inflatable egg cup with The Observer.

a. The advert begins with the flashing strap line: 'The Observer. Friday 21st (Tonight)'. Shows two workers in The Observer's print plant discussing the upcoming inflatable egg cups giveaway. The first worker appears surrounded by boxes of the egg cups, shows the machinery used to insert them into the paper and introduces Paul, a colleague who will present the next advert in the series.

Commentary: "As you know The Observer comes out on Sunday. That's less than 36 hours from now, and this week they are giving away these ironic, but highly desirable inflatable egg cups. The Observer hasn't even been printed yet, so right now the egg cups are sitting here waiting to be inserted into the paper by that piece of complex machinery over there. Join us tomorrow when Paul will take you through the next stage. Cue caption."

The advert ends with the two workers looking directly at the camera with an on-screen graphic of a spinning inflatable egg cup in the lower left hand corner and the following strap line: 'Free this Sunday with The Observer. This week: £1 (crossed through) 50p.'

The advert starts at 0.01 on the mp4 file. Duration: 30 seconds.

b. Duplicate of version (a)

The advert starts at 06.14 on the mp4 file. Duration: 30 seconds.

Creator: The Observer Limited, 1917-1993

Colour advert with sound, promoting giveaway of an inflatable egg cup with The Observer.

a. The advert begins with the flashing strap line: 'The Observer. Saturday 22nd (Tonight)'. Shows Paul, a worker in The Observer's print plant discussing the upcoming inflatable egg cups giveaway.

Commentary: "Hello again. Hppe you've had a nice Saturday because I've been busy here. Last night, these ironic, but highly desirable egg cups hadn't even been packed into the paper. But as you can see theyv'e been inserted nowm, and as we speak are being loaded onto big lorries. From there, they'll be driven to various dispatch points around the country, and should be at your local newsagents by about six-thirty tomorrow morning. Cue caption."

The advert ends with Paul looking at an inflatable egg cup he is holding with a spinning on-screen graphic of an inflatable egg cup in the lower left hand corner and the following strap line: 'Free this Sunday with The Observer. This week: £1 (crossed through) 50p.'

The advert starts at 0.32 on the mp4 file. Duration: 30 seconds.

b. Duplicate of version (a).

The advert starts at 06.46 on the mp4 file. Duration: 30 seconds.

Creator: The Observer Limited, 1917-1993

Colour advert with sound, promoting giveaway of an inflatable egg cup with The Observer.

a. The advert begins with the flashing strap line: 'Sunday 23rd (This morning)'. Shows an employee in a newsagent called 'candy Shell' discussing The Observer's upcoming inflatable egg cups giveaway. The man holds one of the egg cups as he addresses the camera whilst leaning on a stack of The Observer. The man is shown holding a copy of The Observer and an egg cup outisde the shop with 'Recorded earlier' appearing as an on-screen graphic.

Commentary: "Good morning. Since Friday evening you may have follwed the progress of this ironic, but highly desirable inflatable egg cups, from The Observer print depo in East London, all the way to here - the Newsagents! And here they are, they arrived just after six o'clock this morning, and are ready for you to come and pick up. So slip your shoes on, and pop round. If your'e out on the razza last night, then a boiled egg is just what you need.

The advert ends with the employee stood outside the newsagent smiling at the camera with a spinning on-screen graphic of an inflatable egg cup in the lower left hand corner and the following srap line: 'Free today in The Observer. This week: £1 (crossed through) 50p.'

The advert starts at 1.04 on the mp4 file. Duration: 30 seconds.

b. Duplicate of version (a)

The advert starts at 5.42 on the mp4 file. Duration: 30 seconds.

Creator: The Observer Limited, 1917-1993

Colour advert with sound, promoting giveaway of 'The Observer Lonely Planet French Phrase book'.

a - Shows a series of colour illustrations featuring two children, Janet and John accompanying various 'useful' phrases in French that highlight potential holiday scenarios. As each phrase is spoken in French, it is accompanied by a written English translation and a series of images in the style of children's illustrations.

The children are seen dressed up for a day at the beach - 'We are going to the seaside with Father and Mother.', talking to a policeman - 'I want to talk to a lawyer right away.', playing 'doctors and nurses' - 'I need a powerful sedative.', and talking to a shopkeeper - 'Are you attempting to swindle me, Shopkeeper? '.

Closing commentary:
"The French you need on holiday isn't the French you learnt at school. Free French phrase book this Sunday in The Observer."

The advert ends with the following strap lines, 'A Lonely Planet French Phrase book' across a yellow background accompanied by a small image of the phrase book and FREE with The Observer this Sunday' in black and white letters across a green background.

The advert starts at 2.16 on the mp4 file. Duration: 30 seconds.

b - Duplicate of version (a), but with the following different closing commentary: "The French you need on holiday isn't the French you learnt at school. A free French phrase book today in The Observer."
The adverts starts at 0.01 on the mp4 file. Duration: 30 seconds.

c - Duplicate of version (a).
The advert starts at 4.28 on the mp4 file. Duration: 30 seconds.

Creator: The Observer Limited, 1917-1993

Colour advert with sound, promoting the start of the Observer 'My Generation' feature:

a. Shows two men in a park, one older than the other, exchanging insults before sparring with one another.

Commentary: ''You sandal wearing, joss stick burning, look at me and my expanded consciousness, I saw The Doors at The Roundhouse, ha! Yeah right, pathetic, lost the plot hippie."
"You snotty-nosed, goatee-bearded, look at me I'm rebelling against my middle class parents, orange juice drinking, hop-hip sampling, Internet surfing little ponce!" "Come on!"

A close-up shot of a hand setting an alarm clock is accompanied by the closing commentary: ''My Generation, the culture of 66' versus 96' starting this Sunday in The Observer."
The advert ends with the written tag line 'Sunday April 21st', accompanied by the sound of an alarm clock.

The adverts starts at 0.17 on the mp4 file. Duration: 30 seconds.

b. Duplicate of version (a). The advert starts at 2.26 on a different compilation mp4 file. Duration: 32 seconds.

c. Shows two men in a park sparring with one another.

Commentary: "Come on!".

A close-up shot of a hand setting an alarm clock is accompanied by the closing commentary: ''My Generation, the culture of 66' versus 96' starting this Sunday in The Observer."

The advert ends with the written tag line 'Sunday April 21st', accompanied by the sound of an alarm clock. The advert starts at 2.59. Duration 12 seconds.

d. Duplicate of version (a). The advert starts at 1.11 on a different compilation mp4 file. Duration: 30 seconds.

Creator: The Observer Limited, 1917-1993