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Three files predominantly relating to market research, evaluation of in-house advertising campaigns delivered between May and July 2001 and the creation of a communications brief for Guardian Unlimited (GU).

File one contains: GU Research summary, June 2001; GU registration figures, May 2001; review of communication priorities, June 2001; proposal by Tribal DDB, September 2001*; GU logo guide, 2001 and internal correspondence concerning Glastonbury 2002 sponsorship, January 2002.

File two contains a timeline of GU site launches between January 1999 and June 2001; forecasting [page impressions] for GU sites 2001/02, May 2001 and GU Forrester Research UK Internet User Monitor data report, May 2001**

File three contains papers on motivations to use GU, the strategic direction of GU and the evaluation of advertising, [August 2001]; emails to agencies giving feedback on presentations, August 2001 and a brief to creative agency PD3 concerning potential promotional ideas to drive traffic to GU sites, August 2001.
Creator: Guardian Newspapers Limited; Chris Moisan

File concerning marketing and promotional activities for Guardian Unlimited including its launch and network of websites, 1998-2000.

Records include: notes and plans for the promotion of 'Get The Net Week', 11 - 17 January 1999 (a week of internet themed editorial in the newspapers timed to coincided with the launch of Guardian Unlimited) and related CD-ROM promotion, 1998-1999*; correspondence, briefs and budgets for advertising and promotions for News Unlimited, November 1999* and plans and questions for Guardian Unlimited user testing and market research interviews, 1999-2000.*
Creator: Guardian Newspapers Limited; Chris Moisan

File concerning marketing and promotional activities for Guardian Unlimited, 1999-2000.

Records include: correspondence, advert designs and notes relating to promotions for the launch of the Life Online section of GU, 1999-2000; notes and draft adverts for a GU competition to win a Palm V (a hand held internet device), 2000; statistics for GU radio traffic for December 2000, 2001. notes*, marketing plans, correspondence**, logo designs and press cuttings relating to the rebrand of Guardian Unlimited in 2001, 2000-2001.
Creator: Guardian Newspapers Limited; Chris Moisan

Internal report (author unknown) outlining quick gains, 'must do' activities and longer term tasks required to improve accessibility to Guardian Unlimited now and in the future.
Creator: Guardian Newspapers Limited
Creator: Guardian Newspapers Limited; Jane Glentworth

Contains digital file designs for new Guardian Unlimited (GU) logos for each of the website sections and for online and offline branding. The files also include guidelines on the use of GU logos.

CD-Rs labelled 'GU artworks, 29.01.2001', 'GU artworks, 30.01.2001' and 'GU artworks, 01.02.2001'.

This work is believed to relate to the restructuring and rebranding of GU in early 2001.
Creator: Guardian Newspapers Limited; Chris Moisan

Papers from Guardian Unlimited evaluation meeting held 13 June 2001 held to assess the past six months of advertising and marketing activity and agree key priorities for future activities.

Records include: a full evaluation findings report from GU, June 2001; email concerning market research into GU users, 13 July 2001; presentation slides on GU review of communications activities to date by BMP and Tribal DDB, 13 June 2001 which includes examples of GU advertising; presentation slides on launch activity media evaluation by New PHD, 13 June 2001* and presentation slides from KLP EUROP RSCG on year to date promotional activity for GU, June 2001.
Creator: Guardian Newspapers Limited; Chris Moisan

Draft design brief written by Jane Glentworth with hand-written annotations by [Emily Bell] for the redesign of the Guardian Unlimited website front.
Creator: Guardian Newspapers Limited
Creator: Guardian Newspapers Limited; Jane Glentworth

File relating to the development and marketing of the Guardian's jobs website, Guardian Unlimited (GU) Jobs.

Records include: a paper concerning new technology for the GU jobs website, 23 May 2001*; site plans and information for advertisers on Society Guardian, Media Guardian and Jobs websites, [2001]; designs for graduate postcards and adverts, [2001]; presentation slides on GU which include a brief description of each of the network websites, nd [c2001] and reports relating to the GU Jobs' 'time to get a new job' poster campaign, 2001.
Creator: Guardian Newspapers Limited; Chris Moisan

File concerning a poster campaign for Guardian Unlimited with Partners BDDH in September 2000.

Records include: campaign briefs, 2000; pitches from media buyers and advertising agencies, 2000*; correspondence with agencies*, July - September 2000; mock up designs for posters, 2000**; a schedule of posters locations around the UK, 2000 and GU traffic report, September 2000.

The file also includes a progress report on Guardian Unlimited Jobs and Worthing Technology Platform Development, nd [c2000] and foam board mounted 'Permanently Switched On'** and 'You wait a year for an award, then three come along at once'*** adverts for GU, 2000.
Creator: Guardian Newspapers Limited; Chris Moisan

Document by Kitsite analysing production tools for Guardian Unlimited based on interviews with editorial users and Kitsite analysis against UI [user interface] metrics.
Creator: Guardian Newspapers Limited
Creator: Guardian Newspapers Limited; Jane Glentworth